Sarah Paquette

About Sarah Paquette

I help brands grow by turning business goals into smart, integrated marketing strategies that balance performance, creativity, and data.My background spans creative media agencies and brand-side advisory roles, where I’ve worked closely with clients and cross-functional teams to develop and execute multi-channel campaigns across digital, social, paid media, and traditional platforms. I specialize in building end-to-end marketing plans from insight and channel strategy through execution, optimization, and reporting, with a strong emphasis on brand storytelling and measurable results.I’ve supported and led campaigns across paid social, programmatic, email, print, OOH, and content, managing budgets, timelines, vendors, and creative workflows in dynamic, fast-paced environments. I’m highly analytical by nature, but equally motivated by crafting narratives that resonate with audiences and strengthen brand positioning.Currently, I work in a client-facing advisory role, partnering with top 1% producing real estate agent teams to deliver tailored marketing solutions that support brand visibility, audience engagement, and sustained business growth.What I bring to the table:* Integrated, multi-channel marketing strategy* Paid media and digital execution* Data-driven optimization and reporting* Brand positioning and storytelling* Strong client and stakeholder partnerships* Creative project and workflow management

Experience

1. Senior Marketing Advisor

   Compass

   Mar 2025 — Present · New York, NY, US

   Leads marketing strategy for top 1% producing luxury real estate agents, creating tailored, multi-channel campaigns across digital, social, paid media, print, and video. Executes the production of high-end marketing collateral and listing materials, ensuring consistent brand positioning and elevated presentation. Develops and implements data-driven marketing plans, optimizing budgets, ad spend, and campaign performance to maximize visibility and engagement. Educates agents on Compass proprietary tools and platforms, enhancing efficiency and elevating listing exposure. Analyzes campaign metrics and delivers actionable insights to inform strategy, improve ROI, and support business growth. Manages multiple projects, vendors, and creative workflows in a fast-paced, client-facing environment, ensuring seamless execution. Advises on luxury marketing initiatives, collaborating directly with agents on high-profile listings, pitches, and marketing strategy.

Education

• Salisbury University

  Bachelor of Business Administration (BBA), Marketing and International Studies

  2013 — 2015

• Hofstra University

  Bachelor of Arts (B.A.), Public Relations/Image Management

  2016