Sarah Morrison
Digital Marketing Coordinator @Vector Management
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WORK HISTORY
Digital Marketing Coordinator @Vector Management
Toronto, ON, CA
Contribute to strategic album and tour marketing plans by ideating and executing cross-platform promotional campaigns in collaboration with artists, managers, and internal teams.• Develope and edited creative assets—including graphics, logos, social content, and advertisements—tailored for platforms such as Instagram, TikTok, DSPs, and ad networks.• Produce and edited short-form video content, leveraging current trends, effects, and transitions to enhance artist visibility and engagement.• Manage copywriting and content calendars via Notion, crafting compelling artist-facing messaging and organizing consistent digital output.• Research and tracked emerging trends in music, digital marketing, and social media to inform creative direction and campaign strategy.
EDUCATION
Durham College
Ontario College Diploma/Advanced Diploma
ABOUT SARAH MORRISON
A dynamic force in the music industry since her early 20s, Sarah Morrison has made significant contributions across various platforms. She began by founding Groovy Tunes Magazine, evolving it from a Tumblr blog to a YouTube channel and eventually a print publication. Her work has appeared in renowned outlets like So Young Magazine, Coeval Magazine, Exclaim, and Range. Sarah’s career spans roles at local music promoters, marketing agencies, and record labels. In the UK, she gained experience as a Marketing Associate at Bad Vibrations and interned at Bird On The Wire, supporting event promotion and marketing strategies. Later, she worked as a Digital Media Executive at Sold Out Advertising, managing high-profile clients like Live Nation and Kilimanjaro. Back in Canada, Sarah served as a Junior Marketing Manager at MRG Live, leading marketing initiatives and collaborating with talent buyers. She also worked at 604 Records / Light Organ Records as a Project Coordinator and Artist Manager, handling daily operations, event planning, and travel coordination. Sarah’s most recent role was a Social Media Coordinator at Beautiful Digital, working with clients such as Adam Lambert, ROZES, and High Moon Records, while assisting on accounts ranging from Ashley McBryde, The Black Keys, Geffen Records, The Lumineers, and many others. Sarah also continues her freelance work with Timber Timbre, serving as an assistant, agent, and tour manager. In her downtime, she explores her passion for film by writing feature scripts. A proud Metis (Chippewa of Georgina Island First Nation) Canadian.
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