Sarah Milkovich

About Sarah Milkovich

With over 20 years in the consumer packaged goods (CPG) industry and over a decade in Sales, I bring a strategic, data-driven, and mission-aligned approach to driving growth. I specialize in sales, category management, analytics, and broker/distributor partnerships, and delivering strong results that align with both business and customer goals.What sets me apart is my passion for working with purpose-driven brands that prioritize sustainability, wellness, and innovation. I thrive in fast-paced environments where I can build strong cross-functional relationships, unlock insights through data, and exceed expectations. I have a proven history of driving growth across various channels including grocery, natural, white space, department, and value.Whether launching new products or expanding into new channels, I bring a deep understanding of the retail landscape and a commitment to making a positive impact—on the shelf and in the world.

Experience

1. Sales Manager, Strategic Grocery

   Unilever

   Dec 2025 — Present

   Strategic grocery Sales Manager for the Wellbeing Collective managing a $30M portfolio at Publix, Meijer and HEB. We are the Wellbeing Collective, an exciting new Global Business Unit within Unilever built with a start-up mindset. In North America these include OLLY, Liquid I.V, SmartyPants, Welly, Onnit and Nutrafol. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential. Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.

Education

• East Carolina University

  BA, Communications/Public Relations

  2000 — 2004