Sarah Mellor
Marketing Director @Pastificio Rana
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Pastificio Rana
La Famiglia Rana is the #1 fresh pasta brand in the UK. In a category with low penetration we are on a journey to grow brand awareness and the fresh pasta category. We are a small brand growing rapidly supported by the expertise and scale of the global business led out of Verona, Italy. It’s an exciting time to be leading the marketing function where I am responsible for a team of 5 across marketing, product & technical. I am responsible for brand strategy & activation developing fully integrated marketing communication & innovation. I co lead the UK business strategy, commercial delivery & senior level stakeholder engagement.* Led a media pitch to appoint a new media partner to support us with our brand growth agenda * Created an all agency team to step change our campaign delivery & effectiveness * Onboarded a new creative agency, developed an outstanding collaboration that has resulted in market leading creative and the development of our new TV ad Bravo Brian * Led the conception and delivery of our most successful marketing campaign to date which drove record penetration levels * Co created a winning activity plan to step change our core portfolio & innovation delivery to deliver market share growth * Played a key role in securing incremental listings taking distribution from 52% to 86% during my time in role
EDUCATION
University of Plymouth
Bachelor’s Degree, International Business
ABOUT SARAH MELLOR
I love helping brands and people grow I am a senior marketing leader with…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.