Sarah Howard

Co-founder Strategic Advisor @Krossfade Cocktails & Mocktails

Boise, ID, US

Drive the creation, development, and expansion of an innovative beverage brand that seamlessly merges kombucha and cocktails, redefining the intersection of wellness and social indulgence. Provide visionary leadership to steer the company through all phases of growth, from concept and product innovation to market entry and strategic scaling.Product Development & Innovation: Lead the ideation, design, and launch of groundbreaking products that merge market trends with consumer demand.Comprehensive Market Research: Conduct in-depth market analysis to identify opportunities, anticipate challenges, and inform strategic decisions.Business Strategy & Development: Develop and implement scalable business strategies that drive profitability, market penetration, and competitive advantage.Brand Building & Recognition: Craft and execute compelling brand strategies to establish a distinctive market presence and foster customer loyalty.Financial Oversight & Planning: Oversee budgeting, forecasting, and financial performance to ensure fiscal health and informed decision-making.Regulatory Navigation & Compliance: Ensure adherence to industry regulations and standards, mitigating risk and maintaining operational integrity.Customer Experience & Engagement: Design and implement customer-centric strategies to enhance satisfaction, retention, and brand advocacy.Strategic Partnerships & Expansion: Forge and nurture partnerships that open new markets, drive growth, and create long-term value.Investor Relations & Capital Pitching: Build investor confidence through effective communication, securing funding to fuel innovation and expansion.

Boise State University

Master of Business Administration (MBA)

Boise State University

BA