Sarah McCurdy
Saas Marketing Manager (Customer Base) @Kainos
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WORK HISTORY
Saas Marketing Manager (Customer Base) @Kainos
Belfast, GB
Leading the customer marketing strategy in support of Kainos\' Net Revenue Retention, customer satisfaction and upsell revenue goals-Planning, executing and reporting on all customer marketing campaigns and events, building pipeline to drive demand for customer product expansion-Executing SaaS product marketing launches to global accounts -Launching and leading a monthly product newsletter to nurture customers, drive value proposition and aid upsell demand-Enabling Customer Success teams through sales resources and training on tech marketing stack-Owning Customer advocacy through campaigns, webinars, success stories, testimonials and more, including launching the “Customer Conversations” Q&A series-Collaborating with Demand Generation, Customer Success, Product and Delivery functions to improve consistency in customer marketing experience-A Kainos mentor and a member of the Steering Committee of ‘Inspire Family’, planning events and resources for Kainos’ working parents globally
EDUCATION
Queen's University Belfast
Bachelor of Arts (B.A.), English and Spanish
Belfast Metropolitan College
CIM Professional Certificate in Marketing
New Skills Academy (e-learning)
Diploma in Digital Marketing
Ulster University
Master of Arts (M.A.), Journalism
SKILLS
ABOUT SARAH MCCURDY
I am a senior marketing professional, with 17+ years’ experience in communications and marketing roles, including 10+ years in SaaS/Product marketing.I am currently a Marketing Manager for the global software company Kainos, part of a revenue team which has scaled to the SaaS milestone of $100m ARR. I lead the customer GTM strategy for Kainos\' automation solutions for Workday, owning the marketing operating model that supports expansion revenue, Net Retention Revenue and customer advocacy.My strength is product positioning and high-impact storytelling, catapulting UK technology company Automated Intelligence into the global Top 20 out of 40K Microsoft partners for marketing efforts, with the ranking based on quality of content across web, blog and social channels. I specialise in turning complex solutions into clear commercial narratives that accelerate adoption and upsell at scale.
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