Sarah McCracken
Crm Retail Specialist @Fca Fiat Chrysler Automobiles
Signup · Get unlimited contacts
WORK HISTORY
Crm Retail Specialist @Fca Fiat Chrysler Automobiles
Analyzed program key performance indicators and industry trends for each customer touch point which lead to the highest performance for cumulative incrementality on record• Drove testing of emails creative, subject lines, working with TwinX, utilizing AI, and retail trends • Built audiences for targeted offers to drive 14.1% response rates• Innovated and expanded breadth of categories supported by CRM customer emails• Identified testing opportunities to increase customer touchpoints within Standard of Care Active ‘always on’ customer marketing campaigns across mail and email channels which drove audience increases of 869K and RO Count increase of 122K across mail and email channels• Initiated targeting competitive make VINS in email campaigns which was an increase of 15M emails and 598K RO’s in 2025 vs. 2024• Created 236 unique email campaigns in 2025 vs. 124 campaigns in 2024 in which we tested creative, subject lines, and audiences which totaled 114M Vins (24.9M were competitive makes)• Increased RO% for accessory email campaigns 7.8% in 2025 vs. 2024 at 4.25% by new more targeted audiences and unique creative• Collaborated with the field team to create coupons, created a new creative design process, and worked cross functionally to streamline coupon assortment and engage dealers in accurate pricingoffers• Drove targeted email marketing to over 24.9M competitive make Vins in 2025 (vs. 9.6M in 2024 which was an increase of 15M) which drove in 925K RO\'s (vs. 327K RO\'s in 2024 which was a 598K increase).• Integrated Mopar coupon library and managed integrated with ICT, dealer sites, and agencies• Created content and promotional calendars that are leveraged across the organization to drive go to market planning and alignment• Supported the dealerships and field team with marketing presentations and the management of an enrollment portal for annual marketing initiatives
EDUCATION
Michigan State University
Bachelor of Science, Retail
ABOUT SARAH MCCRACKEN
CRM and retail brand program manager with 10+ years of automotive marketing experience with a proven ability to drive customer engagement through targeted email campaigns and data analysis. I am a creative thinker that is customer centric across various marketing touch points. Coordinates with marketing agencies. Information technology resources, and internal & external partners to deliver effective marketing campaigns.Skills: innovative thinker, Microsoft Office suite, customer data platform, power BI, qliksense, salesforce marketing, data warehouse, Google Docs Specialties:negotiated terms and margin with 100-175 vendors; developed and sourced proprietary products; created marketing strategies; identified emerging trends;
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.