Sarah McCoy
Senior Brand Marketing Manager @The Adaptavist Group
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WORK HISTORY
Senior Brand Marketing Manager @The Adaptavist Group
Led the strategic creation and rollout of a new group brand, managing creative team, agencies, and stakeholder commsDirected rebrand of 12 brands into 6 across EMEA, NA, and APAC—from messaging to visual identityWon UK Business Award for Best Marketing Strategy (Digital Etiquette 2024)Supported C-suite visibility with media training, ghostwriting, and strategic commsSpearheaded cross-business content strategy and OOH campaigns (Atlassian, Bayer Leverkusen stadium)Co-founded internal women’s network for mentorship, learning and advocacy
EDUCATION
University of Exeter
BA. Hons, English Literature with Theology
ABOUT SARAH MCCOY
Award winning brand and content leader with 14+ years of experience shaping how brands speak, show up, and grow—across SaaS, culture, publishing, and lifestyle. I turn complex challenges into clear, compelling narratives that build trust with customers, investors, and teams. Known for creative instinct, strategic calm, and building content ecosystems that balance emotional depth with commercial impact.
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