Sarah McCormack
Head of Sales, Emea @Moonbug Entertainment
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WORK HISTORY
Head of Sales, Emea @Moonbug Entertainment
Camden Town, GB
Global Leader in Digital-First Family Entertainment (e.g, Cocomelon, Blippi)Directed content licensing and distribution across EMEA, generating over revenue through strategic deals with Disney+, Amazon, BBC, ITV, and Sky.Presold flagship IPs (e.g, Cocomelon), driving revenue growth and boosting partner platform uptake across key territories.Led a cross-functional team across sales and operations; established performance KPIs, coached teams remotely, and drove accountability through a hybrid delivery model.Orchestrated cross-departmental alignment across Licensing, Merchandising, Gaming, and Brand Partnerships to deliver consistent brand strategy and optimise monetisation pathways.Leveraged Google Analytics and platform insights to assess IP performance, identify under-leveraged assets, and present data-backed investment opportunities and sales to partners. Collaborated with Licensing And Merchandising and creative to ensure that regional strategies aligned with global brand priorities and local audience demand.
EDUCATION
University of Essex
Master's degree
ABOUT SARAH MCCORMACK
Strategic Media & Content Executive | 20+ Years Leading Global Licensing, Sales & Distribution Initiatives A commercially astute media executive with over two decades of senior leadership across the entertainment, digital media, and educational content sectors. Recognised for building and scaling international content sales strategies, I bring deep expertise in licensing, commercial deal-making, and multi-platform content distribution across linear, digital (AVOD, SVOD, FAST), and emerging platforms. Known for aligning commercial strategy with evolving market trends, I’ve led high-value global partnerships and structured innovative co-production and distribution models with some of the world’s top players, including Netflix, Disney+, Amazon, BBC, ITV, and PBS. My leadership is rooted in cross-functional collaboration, data-driven decision-making, and expanding regional content ecosystems through strategic growth, investment, and monetisation models. I’m passionate about transforming content pipelines into scalable, revenue-generating assets, leveraging market intelligence and commercial insight to accelerate growth across both developed and emerging markets. Dual UK/EU nationality.( Republic of Ireland)
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