Sarah McHugh

About Sarah McHugh

With eight years of experience spanning industries—and an advanced degree in public health—I bring a unique, people-centered lens to B2B marketing. I specialize in crafting content that engages the right audiences, elevates brand narratives, and drives measurable results. My educational background in public health sharpened my ability to distill complex information into clear, compelling messages, while my years playing and coaching competitive soccer instilled a mindset of continuous learning, teamwork, and high performance. Whether I’m building a campaign or streamlining internal processes, I thrive on collaboration, curiosity, and driving toward a shared goal.

Experience

1. Marketing Manager (Social Media)

   Nerdio

   Feb 2025 — Present · Chicago, IL, US

   Driving integrated marketing communications for a B2B SaaS platform in the Microsoft cloud management space. Partner cross-functionally with Product, Sales, and Partner teams to build messaging frameworks that move pipeline- Own end-to-end go-to-market execution for product launches, feature releases, and partner initiatives on social media, translating complex technical capabilities into differentiated value propositions for target buyer personas- Develop and maintain messaging that aligns product narrative to ICP pain points, supporting top-of-funnel awareness- Build and manage a multi-channel content strategy across LinkedIn and other digital channels, directly tied to pipeline goals, campaign priorities, and buyer journey stages- Create and distribute sales enablement assets, including customer stories and campaign collateral, to equip Sales and Partner teams and accelerate deal velocity- Lead executive thought leadership and employee advocacy programs to amplify brand credibility and organic reach within target market segments- Establish performance tracking cadences; analyze channel, content, and campaign metrics to surface insights that inform ongoing messaging optimization and GTM refinement- Act as a cross-functional connector between Product Marketing, Sales, and Partner teams, ensuring message consistency, competitive differentiation, and technical accuracy across external communications- Deliver executive personal branding workshop, empowering teams to act as brand ambassadors through consistent voice, strategic content, and algorithm-informed approaches, amplifying digital presence.

Education

• University of Northern Iowa

  Bachelor of Arts (B.A.)

• Indiana University Bloomington

  Master of Public Health (MPH)