Sarah Maltby
Loyalty & Cultivation Lead @Cancer Research UK (CRUK)
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WORK HISTORY
Loyalty & Cultivation Lead @Cancer Research UK (CRUK)
Lead a team of 9, including 5 experienced marketing managers, to deliver marketing approaches and multi channel campaigns for existing CRUK supporters, including distilling the cross-org comms plan into a tangible narrative to improve supporter experience, delivering an extensive range of new cross-sell tests to increase lifetime supporter value, and leading the delivery of the Annual Supporter Update and Christmas retention campaigns. Lead a cross-functional matrix workstream delivering audience-led cross-sell and reengagement improvement, driven by both financial and audience-focused metrics for which I am responsible.Represent marketing in key projects across this large and complex organisation, collaborating with senior stakeholders across technology, fundraising, communities, comms and policy.
EDUCATION
London Business School
Mastering Digital Marketing in an AI World
Nelson Walton High School
High School
University of St Andrews
MA honours (joint honours), English Literature & Social Anthropology
edX
Behavioural Economics in Action, Behaviour Change
SKILLS
ABOUT SARAH MALTBY
Audience Marketing Lead at Cancer Research UK (CRUK)
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