Sarah Madson
Marketing Director | Digital, E-commerce, and Growth Strategy
- Role
- Marketing Director at Lano Equipment
- Location
- Victoria, MN, US
- LinkedIn followers
- 500 followers
About Sarah Madson
Strategic marketing leader with experience driving growth through data-informed go-to-market strategy, digital marketing, and customer lifecycle programs across B2B and B2C environments. Background includes SaaS, infrastructure, utilities, and industrial equipment and aftermarket commerce.Experienced in multi-channel campaign execution, e-commerce, paid search and digital advertising, and website optimization, with close alignment to Sales, Operations, and Customer Success. Known for translating performance data, customer insights, and market intelligence into practical growth strategies.Proven leader of high-performing marketing teams with a strong foundation in marketing technology, reporting, and operational execution.
Experience
Marketing Director
Jan 2026 — Present
Education
University of Northwestern – St. Paul
Bachelor of Arts, Communication
1995 — 1998
Riverland Community College
Associate of Arts, General
1993 — 1995
Skills
- Newsletters
- Strategic Planning
- Advertising
- Adobe Creative Suite
- Creative Writing
- Brochures
- News Writing
- Municipalities
- Collateral
- Event Planning
- Editing
- Email Marketing
- Proposal Writing
- Press Releases
- Public Relations
- Internal Communications
- Marketing Strategy
- Public Speaking
- Marketing Communications
- Trade Shows
- Illustrator
- Indesign
- Graphic Design
- Resume Writing
- Microsoft Office
- Project Management
- Marketing
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