Sarah MacKay
Public Relations | Marketing & Sponsorships | Talent Management
- Role
- Sponsorship Manager at Enterprise Events Group
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Sponsorship Manager
Sep 2024 — Present · CA, US
Lead end-to-end sponsor management for large-scale global programs, overseeing onboarding, deliverables, branding approvals, and premium sponsor experience from contract to onsite execution- Drive cross-functional alignment with design, operations, logistics, AV, and registration teams to deliver seamless exhibitions, activations, and sponsor-owned experiences across multiple markets- Manage sponsor floorplans, stand builds, signage, and creative assets, ensuring every placement, logo, and activation aligns with client brand standards and technical requirements- Prepare and present sponsor Experience Decks, Exhibitor Guides, KBYG comms, and executive updates, translating complex event operations into clear, actionable guidance for stakeholders- Own sponsor registration processes end-to-end- including unique codes, ticket allocations, access levels, and onsite wristband distribution - ensuring accuracy, clarity, and compliance- Oversee onsite sponsor operations, supporting stand builds, resolving issues in real time, and delivering a polished, high-touch sponsor experience throughout the event- Track, analyse, and report on sponsor participation, engagement, and feedback to inform post-event insights and future program enhancements- Manage internal trackers, deliverable schedules, artwork submissions, and asset libraries with exceptional precision and attention to detail.
Education
Lauriston Girls School
VCE
Skills
- Microsoft Word
- Glamour
- Event Planning
- Microsoft Office
- Sales
- Marketing Communications
- Wowza
- Outlook
- Brand Development
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Public Relations
- Customer Service
- Negotiation
- Team Building
- Management
- Marketing
- Budgets
- Photoshop
- Strategic Planning
- Visual Merchandising
- Sponsorship
- Social Media
- Event Management
- Publicity
- Merchandising
- Social Networking
- Retail
- Time Management
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