Sarah MacAluso

About Sarah MacAluso

Sarah Macaluso is the Vice President of Client Experience at Red Sage Communications, where she leads both the Account Service and Creative teams to deliver strategic, results-driven marketing that helps clients achieve their business goals. She specializes in identifying client objectives and crafting clear marketing visions that connect with target audiences—translating goals into thoughtful, effective creative strategies that drive measurable impact.Sarah excels at leading and motivating teams to achieve client goals through integrated, omni-channel marketing strategies—contributing directly to Red Sage’s significant growth driven by strong, lasting client partnerships. This approach was formalized through the creation of Red Sage’s first-ever Client Experience Plan, a strategic initiative focused on prioritizing client relationships and delivering measurable results to support ongoing agency growth and success. Her leadership and work have been recognized regionally and nationally, including being named Account Service Person of the Year in 2024 and Public Relations Professional of the Year in 2025 by the North Alabama Chapter of the American Advertising Federation.Active in the Huntsville community, Sarah serves as Board Chair of Leadership Greater Huntsville, North Alabama\'s civic engagement and leadership development nonprofit. She is a graduate of Leadership Greater Huntsville’s Management Academy (Class 11) and a member of the Huntsville Committee of 100 Young Professionals. During her tenure as Recruitment and Marketing Chair for Leadership Greater Huntsville’s Board of Directors, the organization saw record-breaking application numbers, reflecting her ability to inspire participation and elevate organizational visibility.Prior to joining Red Sage, Sarah spent six years as a television journalist reporting in Tuscaloosa and Huntsville. She holds a degree in broadcast journalism with a minor in communication studies from The University of Alabama.

Experience

1. Vice President of Client Experience

   Red Sage Communications, Inc

   May 2022 — Present

   Lead and oversee agency Account Service and Creative departments, ensuring alignment of strategy and execution to meet client business objectives- Develop and implement Red Sage’s first-ever Client Experience Plan, prioritizing client relationships and measurable results to drive agency growth and success- Identify client goals and craft integrated, omni-channel marketing visions that engage target audiences across digital, social, content, PR, and influencer channels- Inspire and motivate cross-functional teams to deliver award-winning, multi-channel campaigns that achieve measurable impact and client delight- Drive retention and expansion of existing client partnerships by consistently delivering strategic, creative solutions aligned with business outcomes- Collaborate with agency leadership on vision, planning, and innovation initiatives to position Red Sage as a leader in destination, attraction, and place marketing- Foster a client-centric culture focused on communication, responsiveness, and partnership excellence across all client touchpoints.

Education

• The University of Alabama

  Bachelor’s Degree, Broadcast Journalism

  2012 — 2016

Skills

• Broadcast Journalism
• Editing
• Non-Linear Editing
• Edius
• Television
• Video Production
• Videography
• Enps
• Multimedia
• Storytelling
• Camera Skills
• Final Cut Pro
• Bit Central
• Ap Style
• One Man Band
• Live Shots
• News Anchoring
• Deadline Oriented
• Breaking News
• Time Management
• Social Media
• Broadcast
• Journalism
• Public Speaking
• Multimedia Marketing Communications
• Community Outreach
• Visual Communication
• Adobe Photoshop
• Adobe Premiere Pro
• Social Media Marketing
• Social Media Optimization (Smo)
• Return on Investment
• Social Media Communications
• Media Specialist
• Reporting
• Wordpress