Sarah Lenigan
GVP, Data and Analytics Lead at Razorfish/Constellation Groupe
- Role
- Gvp(SVP), Data and Analytics at Razorfish
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sarah Lenigan
Articulate the vision.Hire smart people.Get out of their way. Always stay curious. Evaluate and iterate.Make computers do the boring stuff.
Experience
Gvp(SVP), Data and Analytics
Apr 2025 — Present · NY, US
Deputy to the EVP/account lead for data (120+ person data team), shaping enterprise-wide data and analytics vision, operating models, and prioritization across performance analytics, ad tech, data science, data engineering, audience activation, market research, governance, and data platforms- Lead AI strategy and innovation road mapping for data and analytics workstreams, driving responsible AI adoption, AI-augmented measurement frameworks, and automation across CRM, media, and web analytics. Focus on transformational rather than efficiency opportunities- Directly oversee ~40 analytics professionals across CRM, website, ad tech, and key media workstreams, while influencing the remaining two-thirds of the organization through cross-functional modeling, measurement, and data infrastructure initiatives- Partner with data science and engineering leadership to set causal and predictive modeling strategy, with a strong emphasis on CRM, audience segmentation, and connecting programmatic and marketing signals to measurable business outcomes- Advise senior agency and client leadership on data strategy, measurement, AI governance, privacy considerations, and operational alignment; represent the analytics organization in cross-discipline, top-to-top, and executive forums.
Education
Baruch College
MPA, Management and Consulting
2009 — 2012
New York University
Certificate, Arts Administration
2006 — 2008
UC San Diego
BA, theatre (BA), anthropology, ecology
1997 — 2001
Skills
- Grants
- Arts Administration
- Philanthropy
- Lighting
- Digital Marketing
- Event Management
- Digital Strategy
- Costume Design
- Fundraising
- Dance
- Volunteer Management
- Reporting & Analysis
- Sewing
- Social Media Measurement
- Teaching
- Key Performance Indicators
- Costumes
- Theatre
- Research
- Editing
- Performing Arts
- Non-Profits
- Nonprofits
- Social Media
- Event Planning
- Stage
- Performance Metrics
- Grant Writing
- Social Media Marketing
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