Sarah Law

WORK HISTORY

EDUCATION

ABOUT SARAH LAW

What drives me is finding out the “why” – I love being able to provide the answers, and then going one step further into the “so what next?”. I am a specialist in translating complex data into a clear story and actionable recommendations.Working mainly with US cable networks, I am an expert at using respondent level data to evaluate and guide strategy. With the rapid evolution of the TV landscape as viewing has fragmented and streaming services have arrived, we’re constantly developing new techniques and methodologies to get the best out of the data.My aim is always to deliver actionable insight – to tell my clients not just what is happening, but what to do about it. I have led a wide variety of projects to give insight into viewer behaviour, including:• Promo effectiveness and optimization • Hold through breaks and viewer flow across the schedule• Migration between viewer groups and networksI have over 15 years’ experience working with a range of US and international clients, including:• Warner Bros. Discovery• The Walt Disney Company• Paramount• AMC Networks• NBC UniversalDon’t just take my word for it! I have a proven track record with positive outcomes and excellent feedback from clients, most of whom I have worked with for 10 years or more. Key highlights include:• Following our recommended GRP guidelines for a major cable network, there was an uplift of +75% in the effect of promos for season launches• A large US cable portfolio saw cross promo efficiency improve by almost 50%- for each cross GRP spent,+50% more viewers were converted• Increasing campaign lead times to recommended levels gave an increase of +81% in the average effect of promos for a mid-size cable network • “We’ve never looked at the data this way before, it’s fascinating”: VP Research• “Oh my this is PERFECT! We know your studies greatly improve our performance and this could help us tell the story of why we do the things we do. Thank you thank you!”: Director, Marketing Strategies• “I just wanted to let you know how pleased we are with the promo conversion analysis we received, and importantly, how fabulous it is to work with Sarah and her team. Sarah, particularly, has been a tremendous partner. She knows our data inside and out, she is extremely articulate, and has been very accommodating of our follow-up requests. The work that has been done is beginning to fundamentally change our planning and creative processes”: VP Media Strategy & PlanningReach me at s•••@trpresearch.com or message me to say hi! I’d love to work with you.