Sarah Anderton Laramee

Experience

1. Marketing Specialist

   Massmutual Ascend

   Mar 2023 — Present · Boston, MA, US

   Researches, prepares, writes and reviews product marketing materials and communications such as product brochures, sales concept flyers, whitepapers, value-add materials, websites, web tools, videos, digital ads, social media, email campaigns and press releases.• Serves as subject matter marketing expert on highly complex retirement products, owner of the Registered Index-Linked Annuity (RILA) product line.• Serves as subject matter marketing expert and team lead on Beyond Annuities value-add program, which focuses on retirements risks and financial planning considerations. • Serves as lead team liaison to Product Implementation Committee, Legal and Compliance teams.• Collaborates with partners in Product Development, Sales, Legal, Compliance, Operations and other functional teams to plan, create and execute on marketing initiatives and product launches, making appropriate recommendations that support objectives for the annuity business.• Identifies and documents objectives, audience, standards, timing and distribution methods for key marketing initiatives.• Develops communication strategies and detailed plans for complex marketing initiatives, demonstrating strong project management skills and ensuring timelines coordinate with other communication efforts.• Distributes materials via multiple media, ensuring compliance with procedures, company policy and corporate identity.• Maintains working knowledge of legal and regulatory guidelines, ensuring all communications, advertising and marketing materials comply with related standards.

Education

• East Lansing High School

  High School Diploma

  2006 — 2010

• Miami University

  Bachelor's degree

  2010 — 2014