Sarah Leo
Driving Growth Across Sports, Entertainment & Event Logistics Through Data, Strategy & Collaboration
- Role
- Director of Sales Strategy & Effectiveness at Rock-it Cargo
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Sarah Leo
Driven BI professional with 7+ years of experience improving business outcomes. Strong ability to influence decision-makers at the highest level through qualitative and quantitative data. Skilled collaborator with experience organizing cross-functional teams around a common goal. Passionate about diversity, equity, and inclusion. Proven track record developing self and team. Advanced networking and relationship-building skills.Sarah Leo
Experience
Director of Sales Strategy & Effectiveness
Apr 2025 — Present
Commercial Strategy & Enablement:Define and execute sales strategy across multiple business units, ensuring alignment between commercial goals, pipeline management, and operational delivery.Develop frameworks and performance metrics to improve visibility, forecasting, and revenue growth.CRM & Process OptimizationLead design and adoption of unified sales processes and tools to support consistent pipeline tracking and data-driven decision-making.Standardize reporting, deal stages, and data management to improve efficiency and accountability.Major Event & Partnership Strategy:Oversee commercial planning and coordination for global event opportunities, including client targeting, stakeholder engagement, and resource alignment.Build and maintain partner, sponsor, and client networks to identify new opportunities and strengthen market position.Analytics & Reporting:Deliver actionable insights through dashboards and reporting that track performance, conversion trends, and market opportunities.Present regular updates to leadership on sales activity, revenue performance, and business development priorities.Cross-Functional Leadership:Collaborate with Operations, Finance, and Marketing to ensure seamless execution of commercial initiatives.Drive communication, accountability, and alignment across regional and functional teams.Continuous Improvement & Strategic Initiatives:Identify process and performance gaps, leading initiatives that improve efficiency, scalability, and client engagement.Support long-term growth through strategic projects focused on market expansion and organizational alignment.
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