Sarah Kimball

About Sarah Kimball

I’m currently the Director of Marketing at Charm.io, where I spearhead lead generation and brand strategy for the most comprehensive DTC & TikTok Shop data and analytics B2B SaaS platform. I focus on driving qualified leads, brand awareness, and long-term growth for the startup through key channels including content marketing, email marketing, PR, ABM, partner marketing, LinkedIn and Google Ads, SEO, and website optimization.In this role, I’ve built and scaled a marketing program focused on driving ROI and measurable results. I collaborate with external partners to expand reach through co-marketing initiatives. I have also established media relationships to have Charm data published in The New York Times, NBC, WWD, Practical Ecommerce, CEW, Global Cosmetic Industry, The Robin Report, and other notable media outlets.What I bring to the table is a mix of strategic thinking and hands-on execution. I’m especially energized by creating thought-provoking organic content that educates, builds trust, and ultimately drives revenue.Outside of the metrics and channels, I’m someone who genuinely enjoys the craft: clear messaging, smart positioning, and content that speaks to the audience\'s needs. I’m motivated by growth, collaboration, and the constant evolution of how B2B buyers discover and evaluate software.

Experience

1. Director of Marketing

   Charm.Io

   Apr 2024 — Present

Education

• Simsbury High School

  High School

• Fordham University

  Bachelor's of Arts in Communication & Culture, and Anthropology

Skills

• Autodesk Inventor
• Microsoft Power Point
• Public Speaking
• Google Adwords Editor
• Google Docs
• Time Management
• Imovie
• Microsoft Powerpoint
• Facebook
• Writing
• Microsoft Outlook
• Leadership
• Powerpoint
• Microsoft Excel
• Final Cut Pro
• Google Trends
• Google Adwords
• Communication
• Canva
• Editing
• Adobe Photoshop
• Cisionpoint Public Relations Software
• Semrush - Search Engine Marketing Service
• Microsoft Word
• West Point Bridge Design