Sarah Kennedy
Ecommerce Channel Controller @Premier Foods
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WORK HISTORY
Ecommerce Channel Controller @Premier Foods
Developing and delivering against Premier Foods’ Online strategy. Leading the eCommerce centre of excellence team plus working cross functionally with a team of Online Champions to develop plans that drive our share and visibility across all of our categories and customers. Leading the Online Sales team, overseeing the P&L for Pureplay & Marketplace customers (Ocado & Amazon)Building eCommerce capability, understanding and integration across the business. Leading online channel wide projects, overall responsibility for digital shelf excellence, online retail media, and exploring new opportunities to grow sales within the channel.
EDUCATION
University of Hertfordshire
MSc, Strategic Marketing - Distinction
EDHEC Business School
Bachelor's Degree, International Business & French
University of Brighton
BA (Hons), International Business & French - 2:1
SKILLS
ABOUT SARAH KENNEDY
Extensive Shopper Marketing background with market leading FMCG brands. Over 15 years’ experience of working in collaboration with various retailers across the multiple grocers, convenience & wholesale sectors, and across all formats including online.A finalist for Best Woman in Sales Support, in the Women in Sales Awards (WISA Europe) 2019. Specialities- Trade marketing- Shopper marketing - Customer marketing- E-commerce
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