Sarah Kelshaw

About Sarah Kelshaw

Navigating the changing search landscape requires a balance of strategic foresight…

Experience

1. Digital Marketing Strategy Manager Sxo Leader

   Accenture

   May 2022 — Present

   Formerly The Stable & BVA (acquired 2x)• Oversee the strategic development and execution of integrated and multi-layered SEO campaigns.• Strategize and activate comprehensive generative engine optimizations (GEO) to increase visibility in LLM-generated results and citations, leveraging structured data and entity-based optimization to enhance content discoverability.• Optimize content strategy for LLM crawling and citations, incorporating Natural Language Processing (NLP) insights, structured data enhancements, and authoritative linking to improve AI-generated responses and brand attribution.• Implement PR and digital outreach strategies to increase brand mentions in high-authority sources, driving entity recognition in LLMs and improving citation frequency through authoritative content placements and earned media.• Assess current search landscape, benchmarks & opportunities and create strategic roadmaps based off feasibility, impact and effort.• Forecast and estimate search tactics, strategies and programs to understand ROI and impact on bottom line.• Gather and provide SEO requirements for information architecture (IA), website designs and website migration strategies.• Identify and execute opportunities for important technical SEO issues like fixing Core Web Vitals, JavaScript rendering, optimizing crawl budgets, improving page depth, fixing.xml sitemaps and missing structured data.• Strategize and produce world-class content to build topical authority and establish E-E-A-T on the SERPs for each client portfolio.• Manage and resource a team of SEO managers by hiring, training, growing and leading their career paths within the SEO industry.• Experience with DTC eCommerce, retail, B2B [software, finance], B2C [theme parks, automotive] and pharma SEO

Education

• West Chester University of Pennsylvania

  Communication Studies, Public Relations, Advertising, and Applied Communication

  2012 — 2015

Skills

• Customer Service
• Photoshop
• Event Planning
• Quickbooks Online
• Wix
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Filing
• Social Media
• Facebook
• Marketing
• Fundraising
• Wordpress
• Donor Perfect
• Time Management
• Public Relations
• Adobe Photoshop Cs3
• Nonprofits
• Weebly
• Fundraisers
• Social Networking
• Quickbooks
• Microsoft Office
• Graphic Design