Sarah Pinto

About Sarah Pinto

I help attorneys and practice groups increase visibility, strengthen client relationships, and support business development through strategic marketing and communications initiatives.As Senior Marketing Manager at Arnall Golden Gregory LLP, I collaborate with attorneys and firm leadership to translate complex legal insights into clear, compelling content that resonates with clients, referral sources, and industry audiences.My work focuses on supporting attorney thought leadership, proposal development, and digital marketing programs that position the firm competitively in the legal market. I also support AGG’s International practice, helping promote the firm’s cross-border capabilities and coordinating marketing initiatives that highlight the firm’s work with global clients, international companies entering the U.S. market, and U.S. businesses expanding abroad.In addition, I am developing AI-enabled tools and workflows to improve marketing efficiency and strengthen how legal insights are discovered online. These efforts focus on streamlining internal marketing processes, supporting scalable content development, and optimizing legal marketing content for search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) so attorney insights are more easily surfaced in both traditional and AI-driven search environments.Key areas of focus include:• Law firm marketing and communications strategy• Attorney business development support• Thought leadership and content development• Proposal and RFP responses• Public relations and media placement• Client alerts, newsletters, and legal articles• Webinar and event marketing• Website and social media management• Practice group marketing initiatives• International practice marketing support• AI-enabled marketing workflows and content optimizationEarlier in my career at Swift, Currie, McGhee & Hiers, I supported business development initiatives across multiple practice groups, coordinated proposal responses, and worked with PR partners to secure media placements and byline articles that elevated attorney visibility.

Experience

1. Senior Marketing Manager

   Arnall Golden Gregory LLP

   Apr 2026 — Present · Atlanta, GA, US

   Lead communications and digital marketing initiatives that support attorney visibility, thought leadership, and client engagement across the firm’s practice groups.Responsibilities include:• Developing and editing attorney thought leadership, client alerts, and website content that positions attorneys as subject-matter authorities and supports client engagement• Managing public relations initiatives alongside PR firm to secure media placements and byline opportunities to elevate firm and attorney profiles• Managing digital marketing initiatives across the firm website, email campaigns, and social media platforms• Supporting practice group marketing strategies, webinars, and client events that strengthen client relationships and expand visibility in key industriesI also provide dedicated marketing and communications support to several key firm teams, including AGG’s International, Economic Development, and Payment Systems & Fintech practices.In addition, I am leading efforts to develop AI-enabled tools and workflows to improve marketing operations and content strategy within the firm.These initiatives focus on:• Streamlining marketing production workflows and internal processes• Supporting attorneys in developing scalable thought leadership content• Structuring legal content to improve search engine optimization (SEO)• Optimizing marketing and thought leadership content for answer engine optimization (AEO) and generative engine optimization (GEO) so attorney insights are more discoverable across AI-powered search platforms

Education

• Fashion Institute of Technology

  Bachelor of Science (B.S.), Fashion Merchandising Management

  2011 — 2012

• University of Central Florida

  Bachelor of Arts (B.A.), Art History

  2012 — 2015