Sarah Conway
Director, Global Partner Marketing @ Snyk | 2x CRN Women of the Channel Award Winner
- Role
- Director, Global Partner Marketing at Snyk
- Location
- Essex, MA, US
- LinkedIn followers
- 500 followers
About Sarah Conway
Expert at building and driving strategic partnerships across global/national partner ecosystems, including tech alliance, GSI, channel and AI partners, to best serve the customer\'s buying pattern. I\'m skilled at creating impactful collaborations across complex ecosystems with multiple stakeholders, establishing programs, results, and outcomes that align with overall business goals. My marketing toolkit is broad and deep, spanning the fast-paced worlds of developer relations, cybersecurity and Product-Led Growth all the way to established enterprise GTM strategies. I believe growth with partners is achieved through the development of mutually beneficial opportunities, which includes identifying and evangelizing value across multiple partner types, supported by seamless purchasing experiences. Focus today: • Partner marketing and direction, with excellent sales, partner and executive interaction skills.• Product marketing, branding, advertising, strategy, program planning and execution.• Agency, supplier, team and budget management, with ability to meet aggressive deadlines.• Content creation and project management for demand gen webinar/event/campaigns, web, seller and partner enablement. • Research, ROI measurement and reporting.Previous roles, including serving as VP of Communications at The Linux Foundation, involved managing a team focused on creating integrated marketing campaigns comprised of PR/social media, community relations, global developer/user events, content, web/digital, and analyst relations. I\'m passionate about being a team player and a coach who can move fast, earn trust, and secure buy-in. I\'ve been called a master plate spinner, and it\'s a title I embrace. My sweet spot is turning complexity and constant change into focused results. It’s not about juggling chaos; it’s about orchestrating momentum and delivering, no matter how many plates are in the air.
Experience
Director, Global Partner Marketing
Aug 2019 — Present · Boston, MA, US
Leading joint GTM strategy, program execution and pipeline-driven outcomes for strategic GSI partners, tech alliance and AI partners -Responsible for to, through, and with partner marketing, partner sponsorships, partner enablement programming-Continuously evaluate and optimize partner marketing relationships to align with business goals, including PLG, pipeline, market validation-Collaborate with cross-functional teams to execute full-funnel strategic programs with partners, including PR launches, demand gen campaigns, corporate and regional global events
Education
Northwestern University
BS, Journalism
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.