Sarah-Jayne Koen

WORK HISTORY

EDUCATION

ABOUT SARAH-JAYNE KOEN

Curious, consumer-focused Insights professional with 4+ years’ experience translating behavioural data into strategic direction for brands, products, and services across FMCG, health, B2B, and B2C sectors.I specialise in uncovering the why behind consumer behaviour and translating complex research into clear, commercially relevant insights that inform product development, brand strategy, and customer experience. My experience spans large-scale quantitative studies and in-depth qualitative research including interviews, focus groups, and usability testing. I bring together multiple evidence streams to build a holistic view of consumer needs, motivations, and decision drivers. Working in both agile product environments and client-led consultancy settings, I partner closely with cross-functional teams across product, marketing, and design to ensure insight leads to action. My approach combines strong stakeholder engagement, compelling insight storytelling, and inclusive research practices to deliver outcomes that work for diverse audiences. I’m particularly passionate about behaviour-led insight, accessible design, and building brands and services that genuinely resonate with people. Let’s connect if you’re interested in consumer insight, behaviour change, inclusive design, or translating data into meaningful business impact.