Sarah J. Williams
Senior Strategist, Brand & Marketing @T-Mobile
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WORK HISTORY
Senior Strategist, Brand & Marketing @T-Mobile
Overland Park, KS, US
Responsible for developing and managing positioning and communication strategies for integrated initiatives, including; national consumer efforts, base marketing, digital campaigns, acquisition, IoT device launches and emerging products. Leverage research and marketing metrics to inform strategies and implementation. Provide direction and support to cross-functional marketing, sales and retail organization on following brand messaging strategies to drive brand health KPIs.
EDUCATION
Northwest Missouri State University
BS, Public Relations
SKILLS
ABOUT SARAH J. WILLIAMS
A proactive and innovative marketing leader with 20+ years in cutting edge technology-enabled data-driven marketing, digital and business solutions that focus on personalized customer experiences with a multi-channel approach. Recognized for outstanding achievement through commitment, dedication, and the ability to create trust and build significant lasting business relationships. Demonstrated success in:*Strategic, data-driven, digital marketing solutions*Integrated Marketing Solutions*Branding & Strategic Planning*Loyalty & Retention Programs*CRM - full-lifecycle relationship building*Lead generation & acquisition*Influencer Marketing*Direct to consumer*Data Analytics & Insights*B2B2C & B2B Specialty*Customer segmentation and profiling*Analytics*Marketing and business measurement Experience in marketing for national brands in automotive, agriculture, QSR, financial services, consumer packaged goods, animal health, medical devices, healthcare and gaming industry.
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