Sarah Henschel

About Sarah Henschel

As a Principal Analyst at Omdia, I drive insights and studio relationships in the global media and entertainment industry, representing the company to clients, sales prospects, and the media. I have 8+ years of experience in product management, running data analysis, and engaging in high-intensity consulting projects on the purchase (EST), rental (VOD), and subscription (SVOD, AVOD, FAST) of content via both advertising and streaming platforms. I\'ve spoken at CES, StreamTV, OTT.X, and Variety conferences speaking on trends and analysis to inform senior leadership.I am passionate about embracing technology to automate, scale, and enhance day-to-day business. I have mentored junior analysts, led cross-functional teams, and optimized internal processes to deliver profitable growth and engaging customer experiences. I have also presented succinct, executive-level media research and trends to senior leadership for 35+ clients, including major streaming services, Fortune 500 tech companies, and Big Four consulting firms. My fierce curiosity about media and strategy earned me my B.S. in Business Cinematic Arts and a minor in Finance from the University of Southern California.

Experience

1. Manager, Media Insights & Analytics

   VIZIO

   Nov 2024 — Present

Education

• University of Southern California

  Bachelor of Science (B.S.)

Skills

• Microsoft Office
• Social Media
• Writing
• Social Networking
• Graphics
• Research
• Leadership
• Communication
• Team Leadership
• Multi Tasking