Sarah Haley
Sr. Data Analyst - Transformation Associate @ Reach Partners ™
- Role
- Sr Transformation Associate, Data Analyst at Reach Partners
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sarah Haley
Senior Data Analyst and Product Owner specializing in data strategy, warehousing, and analytics for enterprise retail. Experienced in implementing Customer Data Platforms (Simon Data, BlueConic), building end-to-end data pipelines in BigQuery, and creating executive dashboards in DOMO and GA4.Passionate about translating complex data into meaningful business insights and improving customer experience through personalization and automation. Recognized for bridging technical depth with business outcomes and driving collaboration across data, marketing, and engineering teams.
Experience
Sr Transformation Associate, Data Analyst
Oct 2022 — Present · San Francisco, CA, US
Lead data strategy and analytics enablement for a $1B+ retail client, overseeing data warehousing (BigQuery), Customer Data Platform (Simon Data), and GA4 implementation.Build and automate DOMO dashboards to provide real-time insights on sales, customer engagement, and marketing performance.Partner cross-functionally with engineering, marketing, and IT to define data governance, validation rules, and standardized KPIs.Translate business requirements into technical documentation and QA processes for analytics reliability.
Education
Lincoln High School
High School Diploma
University of California, Berkeley
Certificate, Online Data Analytics Boot Camp
UC Santa Barbara
Bachelor of Science - BS, Financial Math and Statistics
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