Sarah Duggan
Marketing and Brand Strategy Leader | Integrated Marketing Expert | Passionate About People | Go-To-Market Execution
- Role
- Vice President Marketing at Frontdoor, Inc.
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Sarah Duggan
Engagement begins when brand stories resonate with target consumers. As a strategic marketing leader, I harness innovation to elevate brand awareness and relevancy in various industries. Crafting compelling brand stories is my passion to deliver impactful marketing that delivers results. My expertise spans agency and corporate, where I amplify narratives, shape strategies and propel revenue growth. Below is a selection of top accomplishments from my careers. • Launching the go-to-market (GTM) strategy for the direct-to-consumer app, Frontdoor, in 2023 with 1.7 million total app downloads by March 2024; guiding the multi-million dollar integrated media buy and controlling the production efforts.• Increasing the recurring revenue by 20% YOY at FlyteVu Agency by establishing a strong foundation for client operations, including reporting, billing, budgeting, and forecasting. Building retainers with such clients as Cracker Barrel and Victoria’s Secret PINK.• Managing the State of Tennessee’s tourism efforts at VML Inc, relocating in 2013 to open the Nashville agency location; executing an innovative partnership with Garth Brooks to attract a younger demographic through Snapchat, including a one-night-only free show with Garth Brooks in which tickets could only be obtained via the Tennessee Tourism Snapchat channel. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at s••••••••@gmail.com.
Experience
Vice President Marketing
Sep 2024 — Present · Memphis, TN, US
Education
University of Missouri-Columbia
Journalism, Strategic Communications (Advertising)
2003 — 2007
Skills
- Integrated Marketing
- Guerrilla Marketing
- Interactive Marketing
- Account Management
- Event Management
- Relationship Marketing
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