Sarah Grier

About Sarah Grier

I’m passionate about leveraging marketing technology to create measurable, customer-first impact. With a background in both Marketing and Information Systems, I bring a unique perspective that bridges the gap between strategy and execution.My approach focuses on influencing technical solutions that serve real customer needs—whether that’s through optimizing CRM architecture, improving lifecycle marketing, or aligning cross-functional teams on MarTech best practices.I thrive at the intersection of business and technology, and I\'m always looking for ways to simplify processes, scale solutions, and improve the marketing experience for both teams and customers.Let’s connect if you’re passionate about data-driven marketing or building smarter tech foundations for modern campaigns.

Experience

1. Assistant Manager, Marketing Capabilities & Process Improvement

   Kohl's

   Mar 2025 — Present · Milwaukee, WI, US

   Lead cross-functional initiatives to improve marketing agility and operational efficiency across people, process, and technologyPartner with marketing and IT stakeholders to identify scalable process improvements and build compelling business casesAnalyze marketing workflows to uncover automation opportunities, streamline operations, and drive data-informed decisionsEvaluate tools and guide procurement to build a high-performing marketing technology ecosystemDefine and track success metrics, including adoption, ROI, and continuous process enhancementsDrive initiatives independently, ensuring effective implementation and long-term value realizationManage change efforts through stakeholder engagement, clear communication plans, and training enablementMonitor competitive trends and emerging technologies to inform marketing strategy and innovationFacilitate prioritization and alignment discussions to focus teams, resolve conflicts, and increase effectiveness

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science - BS, Marketing and Information Systems

  2018 — 2022