Sarah Gonzalez
Brand & Merchandise Assistant | Branded Merchandise Development | Brand Activations | Packaging & Creative Production
- Role
- Booking & Event Coordinator at Blackstone
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sarah Gonzalez
Brand and merchandise-focused assistant with experience supporting branded merchandise development, packaging production, and brand activations across fashion and lifestyle environments.My background combines creative production, vendor coordination, and event execution. Allowing me to support brand teams from concept through launch.At After The Tone, I supported the sourcing and development of branded merchandise, packaging, and promotional materials. While also helping execute launch events and pop-ups. I collaborated closely with vendors and creative teams to ensure brand consistency across merchandise, packaging, and brand environments.Currently at Blackstone, I coordinate high-volume operations and events in a fast-paced corporate environment, strengthening my project management, logistics, and cross-team collaboration skills.Key areas of focus• Branded merchandise development• Packaging and creative production• Vendor coordination and sourcing• Brand activations and launches• Creative asset development• Product and brand storytellingI’m currently seeking opportunities as a Brand & Merchandise Assistant or Merchandise Coordinator supporting brand, marketing, or product teams.
Experience
Booking & Event Coordinator
May 2025 — Present · New York, NY, US
Coordinate scheduling, logistics, and operational execution across 40+ meeting and event spaces• Support event production, vendor coordination, and operational readiness for executive meetings and internal brand events• Collaborate with cross-functional teams including events, hospitality, and operations to ensure seamless execution• Maintain detailed tracking systems, schedules, and operational documentation in a high-volume environment
Education
Orange Coast College
Associate's degree , Liberal Arts and Sciences/Liberal Studies
2018 — 2020
California State University, Fullerton
Bachelor of Arts - BA, Communications Major (Emphasis in Public Relations)
San Juan Hills High School
High School Diploma
2012 — 2017
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