Sarah Gayden

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARAH GAYDEN

Every night, after dinner, my parents would turn on the television to watch the CBS Evening News with Dan Rather. It is where I got my passion for news along with an understanding of the power and importance of journalism. I’ve been an avid news consumer since childhood. Today, I help news organizations connect their journalistic initiatives to opportunities that create greater revenue. As a strategic thinker, I know how to connect the dots between marketing management, branding, concept/campaign creation and digital marketing within high-profile organizations. As a goal-driven leader, I strategically seek opportunities to use my business relationships and connections to implement innovative marketing strategies and to expand branding while supporting content publishing to millions of readers. I believe in moving brands forward by creating marketing programs that drive traffic, increase awareness, generate interest, and drive revenue. Through my expertise, I serve as a trusted advisor creating marketing communications and collateral to consult clients on 7-figure initiatives. My areas of expertise include: • Program Management• Project Management• Performance Management• Team Management• Budget Management• Product Marketing• B2B and B2C Marketing• Multi-Channel Marketing• Marketing Operations• Go-To-Market Strategy• Developing Strategic Partnerships• Cross-Functional Collaboration• Training and Development• Content Strategy / SEO & SEM• Content DevelopmentPlease visit https://northsalempost.com to learn more about my community as I share interesting and relevant stories. I am most proud of my Sunday Spotlight feature where I highlight people doing extraordinary things in their lives and careers. In my free time, I am a compulsive reader. I set a goal to read 50 books each year. I’m equally passionate about getting outside as I love solo runs for clearing my mind and working through problems, and am grateful for an opportunity to slow down for a walk with my family and dog. I’ve been told I make the best strawberry cake during the summer and the best snickerdoodles during the holiday season.