Sarah Elizabeth Garnica
Senior Marketing Specialist @Horowitz Research
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WORK HISTORY
Senior Marketing Specialist @Horowitz Research
New York, NY, US
EDUCATION
Texas Tech University
Bachelor of Arts - BA, Mass Communication/Media Studies
Texas Tech University
Master of Arts - MA, Marketing
ABOUT SARAH ELIZABETH GARNICA
Strategic and creative Senior Marketing Specialist with experience turning consumer insights into actionable content and campaigns. At Horowitz Research, I lead marketing initiatives that spotlight the power of culture-driven research, connecting brands with diverse audiences through impactful storytelling, editorial content, and thought leadership.My work spans press releases, editorials, newsletters, social media strategy, infographics, branding, media partnerships, and client-facing materials that highlight key trends across Latinx, Gen Z, Black, Asian, and LGBTQIA+ audiences. I collaborate closely with senior leadership and analysts to ensure our insights not only inform, but inspire action from media brands, agencies, and advertisers.I’m passionate about data storytelling, representation in media, and using marketing as a tool to shift narratives and elevate voices often left out of the conversation.
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