Sarah F.
Creative Designer & Strategist
- Role
- Graphic Designer at ALEXIS
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Sarah F.
Creative designer, strategist and producer turning big ideas into real results. Equal…
Experience
Graphic Designer
Dec 2024 — Present
In my role as Graphic/Brand Designer at ALEXIS, a luxury resortwear and occasionwear brand, I oversee and execute creative across digital, social, and print touchpoints to maintain and elevate the brand’s refined visual identity- Brand & Graphic Design: Lead the creation of all brand visuals, ensuring consistency across campaigns, ecommerce, editorial, packaging, and retail assets- Content Creation & Editing: Manage and edit all content, from product launches to seasonal campaigns, tailoring assets for digital, web, and social use- Social Media Support: Assist in the planning and execution of social content, contributing to both creative strategy and day-to-day asset production to support growth and engagement- Photoshoot Production: Support and help manage ecommerce and editorial photoshoots, from pre-production to on-set execution, ensuring alignment with brand aesthetics- Email & Paid Campaigns: Design and build all newsletters, digital campaigns, and paid social ads, optimizing for performance and brand impact- PR & Communications: Collaborate on public relations efforts by creating branded press materials and visual assets to support launches and media outreach. As well as successfully creating relationships with stylists and influencers for collaboration opportunities.My work at ALEXIS centers on blending strategy with creativity to tell a cohesive brand story, drive sales, and inspire brand loyalty across all platforms.
Education
Miami Ad School
AD in Strategic Planning, Advertising
Lindenwood University
Bachelor of Arts (B.A.), Political Science and Government
2013 — 2016
Florida International University
Bachelor of Arts (BA), Political Science and Government
2016 — 2018
Florida International University
Master of Science - MS, Global Strategic Communications - Creative Track
2019 — 2021
Miami Ad School
Master of Arts - MA, Art Direction
2019 — 2021
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