Sarah Evoe
Global Brand & Marketing Leader | Integrated Strategy, Team Leadership & Financial Planning
- Role
- Director, Digital Marketing at AAA Life Insurance Company
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Sarah Evoe
I’m a senior brand and marketing leader with more than fifteen years of experience leading integrated marketing strategies and international product launches across North America, Australia, the United Kingdom, and Japan. I’ve spent my career helping organizations build strong brands, execute with clarity, and grow through thoughtful, data-informed decision-making. I’m known for a collaborative, solutions-oriented leadership style and for building teams that thrive during periods of change. I enjoy improving how organizations work—streamlining processes, strengthening cross-functional partnerships, and identifying opportunities that drive efficiency, effectiveness, and long-term value.My background includes financial planning and budget management, ensuring strategies are grounded in both business objectives and funding realities. I bring a balanced approach that blends creativity with analytical rigor, helping teams move from strategy to execution with confidence and impact.Areas of Expertise Integrated Marketing Strategy Staff Development & Mentoring Process Improvement Crisis Management Social Media Marketing Analytical Reasoning Project & Brand Management Scripting & Copywriting Corporate Communications Content Marketing Creativity & Innovation Promotions
Experience
Director, Digital Marketing
Jan 2023 — Present
Education
Fred Pryor Seminar
• Making the Transition from Staff to Supervisor
2010
University of Michigan
Bachelor of Arts, Communications, emphasis in Marketing
Skills
- Marketing
- Deadline Oriented
- Cross Promotions
- Digital Asset Management
- Competitive Analysis
- Creative Direction
- Market Analysis
- Advertising
- Budget Management
- Public Relations
- Project Management
- Brand Development
- Creative Strategy
- Packaging Design
- Entertainment
- Relationship Management
- Process Efficiency
- Social Media Marketing
- Organizational Effectiveness
- Process Improvement
- Legal Compliance
- Online Advertising
- Market Research
- Press Releases
- Digital Media
- Microsoft Office
- Television
- Integrated Marketing
- Asset Management
- Marketing Communications
- Digital Marketing
- Time-Efficient
- Management
- Vendor Management
- Communication
- Media Planning
- Financial Analysis
- Written Communication
- Brand Management
- Marketing Strategy
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