Sarah Engbretson
Marketing Manager @Wellmark Blue Cross and Blue Shield
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WORK HISTORY
Marketing Manager @Wellmark Blue Cross and Blue Shield
Des Moines, IA, US
EDUCATION
Drake University
Bachelor of Science in Business Administration, Marketing/Marketing Management, General, Economics
University of Iowa
Master of Business Administration - MBA
University of Iowa
Master of Science - MS , Business Analytics
ABOUT SARAH ENGBRETSON
With over a decade of experience in marketing, I thrive at the intersection of strategy, technology, and analytics. My passion lies in transforming complex data into actionable insights that fuel multi-channel campaigns, enhance customer engagement, and drive measurable business outcomes.Currently, I lead strategic marketing initiatives at Wellmark Blue Cross and Blue Shield, leveraging my expertise in marketing automation, customer segmentation, and performance analytics to optimize engagement and brand growth. My background spans diverse industries, from healthcare and wellness to media and entertainment, equipping me with a unique perspective on audience behavior and campaign effectiveness.Areas of experience: Direct mail | Retention marketing | Acquisition marketing | Email marketing | Marketing automation | Strategy development | Digital marketing | A/B testing | Marketing data analysis | Google Ads | Lead Generation | Growth marketing | Social media |
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