Sarah McKinley

About Sarah McKinley

I’m a collaborative and culture-driven marketing leader with a passion for bringing people together through unforgettable experiences. I have held many jobs at Red Bull, but currently as the Senior On Premise Marketing Manager for Red Bull in the Southeast, I specialize in creating smart, locally rooted, and high-energy activations that resonate—whether it’s a college bar takeover, an industry-only disco, or a fully branded train to Ultra.I thrive on big ideas and tight execution. My approach blends creativity with strategy, cultural local relevance with brand impact, and always puts people at the center. I believe in a “one team, one dream” mentality, and I’m at my best when I’m supporting teams, unlocking potential, and helping great ideas come to life.Driven by creatvity, fueled by energy (and occasionally glitter), and always looking for the next cool thing to make happen—together.

Experience

1. Director, On-premise Marketing - Southeast

   Red Bull

   Jan 2026 — Present

   I shape & influence the strategic direction of the On Premise Marketing efforts as a member of both the On Premise and Marketing Leadership teams within the region while translating national and regional insights into new actions, activities, programs, and strategies that can be implemented across the On Premise & Marketing mix.I provide insights, guidance, support, and coaching to internal and external On Premise teams and partners, including Musketeers, RAMs, Distributors, Sales Reps, and Brand Managers, in the implementation of strategic initiatives, tools, and concepts to drive On Premise success.I develop new initiatives designed to win new consumers, create consumption habits, drive trial and boost engagement & consumption of the brand. I build relationships and create strategic performance-driving concepts that engage the industry and I lead the creation, management, and allocation of the POS portfolio as a whole. Overall, On Premise Marketing is the glue between departments as I lead the 360 cross functional market planning & execution around key Festivals, Owned Events, and Third Party Events with support and cross collaboration from the regional marketing, media, and sales teams, in alignment with the Festival & Event Team. On Premise Marketing Manager for the Southeast region including: Georgia, Florida, Tennessee, Louisiana, South Carolina, North Carolina, Alabama, Arkansas, & Mississippi.

Education

• Texas State University

  Bachelor of Business Administration (BBA), Marketing

  2009 — 2013

Skills

• Sales
• Corporate Events
• Event Planning
• Marketing Strategy
• Social Networking
• Brand Awareness
• Social Media Marketing
• Team Management
• Digital Marketing
• Brand Development
• Market Research
• Event Management
• Sponsorship
• Social Media
• Guerrilla Marketing
• Events Coordination
• Music Business
• Marketing Communications
• Facebook
• Customer Service
• Marketing
• Field Marketing
• Marketing Management
• Customer Engagement
• Leadership
• Advertising