Sarah Donaldson
Staff Product Designer @Fullscript
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WORK HISTORY
Staff Product Designer @Fullscript
Led high-impact product initiatives at the intersection of practitioner workflows and business growth, driving strategy across search, discovery, and monetization. Drove measurable business impact- Contributed to $43M+ in revenue growth by improving how practitioners discover and purchase products- Influenced $3.5M shift toward higher-margin products through improved product positioning and discovery experiences Defined product strategy in ambiguous spaces- Identified underutilized product opportunities through user behavior and data- Translated complex problem spaces into clear product direction and aligned roadmaps- Influenced product and design decisions across teams and leadership Reframed features into growth levers- Transformed a low-adoption practitioner feature into a scalable business tool, enabling practitioners to generate passive revenue and expand beyond 1:1 care- Shifted team focus from feature optimization → strategic growth opportunity Led cross-functional alignment- Partnered with Product, Engineering, and leadership to align on vision, priorities, and execution- Connected user needs with business outcomes to drive decision-making Built systems, not just features- Designed scalable patterns across search and discovery experiences- Focused on long-term systems that influence behavior and revenue, not one-off solutions
EDUCATION
Vancouver Island University
Bachelor of Arts (BA), Graphic Design
ABOUT SARAH DONALDSON
I’m a Staff Product Designer specializing in turning complex, ambiguous problems into clear product strategy and measurable business outcomes. In 2025 my work at the intersection of growth, search, and practitioner workflows, leading initiatives that contributed to $43M+ in revenue and shifted $3.5M toward higher-margin products at Fullscript. My focus is identifying where user behavior and business opportunity intersect—and turning that into scalable product direction. I’ve led work across- 0→1 and growth initiatives in complex healthcare ecosystems - Search and discovery systems that influence purchasing behavior - Practitioner tools that scale beyond 1:1 care into business growth - Designed AI assistant features A defining example was reframing a low-adoption feature into a core growth lever, positioning it as a way for practitioners to generate passive revenue and expand patient reach—unlocking both user value and business impact. Previously, as a Design Lead, I managed and developed designers while aligning teams around product vision, improving delivery, and raising the bar for design quality.
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