Sarah Denefle
Autohero - Team Lead Customer Journey @AUTO1 Group
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WORK HISTORY
Autohero - Team Lead Customer Journey @AUTO1 Group
Lead and mentor a team of 4 Conversion Optimisation Managers, providing daily support and guidance on A/B testing strategy, execution, and interpretation across multiple stages of the conversion funnel (from pre-order to checkout)- Oversee 2 Analysts, defining best practices for data management, analysis, and reporting to ensure actionable insights and robust decision-making- Manage a UX Researcher, integrating qualitative research with quantitative data to gain a deeper understanding of user behaviors and enhance the granularity of our analyses- Coordinate and prioritize the A/B test roadmap, ensuring rigorous methodology and clear communication of results to management- Foster cross-functional collaboration with product, design, and engineering teams to identify opportunities, validate hypotheses, and drive continuous improvement in the customer journey.
EDUCATION
University of Potsdam
Bachelor's Degree , French and German Law – Exchange Program
HEDAC Haute Ecole des Avocats Conseils des Barreaux du ressort de la Cour d'appel de Versailles
Holder of the Professional Lawyer's Certificate (CAPA / French "Barreau")
University of Paris I: Panthéon-Sorbonne
Post Graduate Degree in French and German Business Law
Université Paris Nanterre
Master's degree, French and German Business Law
ESSEC Business School
MBA / MSc in Management - "Programme Grande Ecole"
ABOUT SARAH DENEFLE
After passing the bar, I decided to take my career in a new direction, focusing on enhancing digital customer experiences. As Lead of the Customer Journey team at Autohero, I work on optimizing the e-commerce funnel by combining data-driven insights with practical experimentation through A/B testing. I enjoy collaborating with others who are passionate about technology, data, and customer experience, and I’m always open to exchanging ideas and best practices.
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