Sarah Debruyckere
Associate Director, Media Services @New Engen
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WORK HISTORY
Associate Director, Media Services @New Engen
Define and drive paid media strategy across a 14-brand enterprise portfolio, overseeing $100M+ in annual spend with a focus on sustainable, scalable performance- Lead the agency\'s SEM center of excellence, setting channel direction and managing key platform relationships with Google and Microsoft- Scaled team from 8 to 15, building out a senior layer of managers and specialists to support a more strategic, less reactive operating model- Transitioned from managing an established enterprise portfolio to onboarding onto a diverse portfolio of brands, applying program learnings to accelerate ramp time and performance- Champion the integration of AI-enabled workflows across execution and reporting, improving team efficiency and consistency at scale- Develop and implement testing roadmaps, operational standards, and training programs that drive performance consistency across accounts
EDUCATION
McKendree University
Bachelor's Degree, Organizational Communication, Marketing and Sales
SKILLS
ABOUT SARAH DEBRUYCKERE
I\'m a paid media leader with 10+ years of experience building search and performance marketing programs from the ground up, and scaling them into efficient, high-output engines. I\'ve overseen $100M+ in annual media spend across multi-brand portfolios spanning legal, medical, B2B, and CPG. My work sits at the intersection of strategy and operations; I\'m just as focused on how a team runs as I am on channel performance. I\'ve grown teams from 3 to 15 people, built centers of excellence, and developed the processes that let programs scale without breaking. My background spans the full paid media stack, SEM, shopping, display, video, and paid social, with the deepest expertise in search. I\'ve led platform relationships with Google and Microsoft, built testing roadmaps, and been an early mover on integrating AI-enabled workflows into day-to-day execution. I\'m energized by environments where the work is complex, the stakes are real, and there\'s room to build something — whether that\'s a team, a program, or a better way of operating.
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