Sarah Collins
Partner/Designer at Lure Design, Inc. with expertise in Brand Development
- Role
- Partner Creative Director at Lure Design, Inc
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Sarah Collins
Sarah Collins is a visionary creative leader with a passion for brand storytelling, art direction, and design. With over 25 years of experience in creative direction, design, and team management, Sarah has successfully crafted impactful campaigns across digital, print, and experiential channels, creating visual narratives that captivate and inspire. As a partner at Lure Design Inc. and co-owner of Lure Paper Goods, she has led multidisciplinary teams to deliver dynamic, high-quality solutions for clients such as Disney, NPR, and Shutterfly. Sarah’s expertise extends to restaurant brand design, where she has developed concepts from the ground up, including interior design. Notably, she spearheaded the branding for Polite Pig at Disney Springs and recently completed a series of experiential brand installations, including a Bill Murray-themed lounge featuring neon signs, custom wallpaper, and awards hall as part of the company’s larger build. Her recent focus on integrated digital campaigns and platform versatility complements her background in traditional media, reflecting a commitment to evolving with industry trends. She has a deep skill set spanning the Adobe Creative Suite, Figma, and key digital marketing tools like Klaviyo and Mailchimp. Known for her collaborative leadership style, Sarah fosters a culture of creativity and excellence, guiding her teams to refine brand identities and optimize processes for efficiency. A graduate of the University of Tennessee, her career is marked by a commitment to visual storytelling, brand stewardship, and creating cohesive, memorable experiences. Her strategic approach and dedication to high standards make her an invaluable asset to forward-thinking teams looking to elevate their brand.
Experience
Partner Creative Director
Jan 2002 — Present · Orlando, FL, US
Education
University of Tennessee Knoxville
Bachelors of Science, Graphic Design
1994 — 1998
Skills
- Printmaking
- Stationery
- Adobe Illustrator
- Logo Design
- Letterpress
- Art Direction
- Adobe Creative Suite
- Web Design
- Page Layout
- Posters
- Illustrator
- Digital Photography
- Graphic Design
- Poster Design
- Screen Printing
- Typography
- Layout
- Corporate Identity
- Visual Communication
- Art
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