Sarah Chapman
Student at Indiana University Bloomington | Media Advertising Major
- Role
- Digital Marketing Intern at Siemens Digital Industries Software
- Location
- Oak Park, IL, US
- LinkedIn followers
- 500 followers
About Sarah Chapman
Hi! I\'m Sarah Chapman, a senior at Indiana University studying Media Advertising with a…
Experience
Digital Marketing Intern
Siemens Digital Industries Software
May 2025 — Present · Chicago, IL, US
Curated keyword lists and built strategic account lists using AI to refine targeting across product areas, industries, and company size. Developed custom tracking codes to monitor campaign performance and ensure all leads were optimized. Designed creative banner ads and partnered with external media vendors to build contact generation forms for eBooks, white papers, and webinars. Launched targeted account-based campaigns and executed retargeting strategies to align with the buyer-seller journey and nurture interested accounts. Generated marketing-qualified leads, improved campaign efficiency, and strengthened Siemens’ ability to reach personas with tailored messaging
Education
Fenwick High School
High School Diploma
The Media School - Indiana University
Media Advertising
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