Sarah Casselman
Editor in Chief @Indigo
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WORK HISTORY
Editor in Chief @Indigo
CA
Lead brand voice, messaging, and copy strategy across all Indigo channels including e-commerce, email, retail, and brand and performance marketing, ensuring consistency, creativity, and engagement. Collaborate with marketing, merchandising, and creative teams to craft impactful storytelling and campaigns that drive customer engagement and brand identity.Manage small but mighty copy team. Proficient in design tools including Figma.
EDUCATION
International Academy of Design and Technology
Diploma
Queen's University
Bachelor's Degree (Honours)
SKILLS
ABOUT SARAH CASSELMAN
With over six years as Editor in Chief at Indigo, I lead the brand voice, messaging, and…
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