Sarah Casden
Passionate about health and wellness | Improving the health and happiness of the world with a hybrid D2C brand and growth marketing approach
- Role
- Vice President Marketing at Form
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sarah Casden
I\'m a creative, pragmatic leader with 10 years of sales, marketing and partnerships experience. I\'m hyper-focused on delivering measurable and effective, results at scale.Throughout the tenure of my career, I have been privy to the rapid evolution of the media and entertainment industry. I first started working as a Linear Television broadcast buyer. I transitioned into a sales role at Taykey and Tumbler, where I grew accustomed to the fundamentals of both digital and social media. I then parlayed that experience into sales at Roku, a premiere OTT platform.From there, I founded HelloWellness, a marketing agency, dedicated to the wellness sector, which specialized in influencer and experiential activations. At Headspace, I am committed to improving the health and happiness of the world by marketing our services to consumers via offline channels including linear TV, OTT, influencer activations, affiliate marketing, and more.As a strategic marketer, I\'ve developed creative strategies that engage key segments, increase market share, and grow brand affinity. I believe that data-driven creative + a clear go-to-market (GTM) plan wins consumers\' hearts, minds, and ultimately wallets.
Experience
Vice President Marketing
Dec 2024 — Present · Los Angeles, CA, US
Education
University of Wisconsin-Madison
BS, Marketing
2007 — 2011
Institute for Integrative Nutrition
Certified Health Coach (CHC), Foods, Nutrition, and Related Services
2014 — 2015
Natural Gourmet Institute for Health and Culinary Arts
Culinary Nutrition Program
2015 — 2015
University of Wisconsin-Madison
Bachelor's degree, Marketing
2007 — 2011
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