Sarah Cable

About Sarah Cable

As the Account Lead at Basis Technologies (formerly Centro), I partner with agencies, consultants, and candidates in advocacy, politics, and public affairs. I have over eleven years of experience in digital advertising, spanning client and media services, planning and buying, along with sales development. In my role as an Account Lead, I leverage our innovative digital advertising and automation platform, Basis while growing key accounts, providing strategic guidance and client satisfaction, and generating new business.I am a natural leader, solutions-orientated, and effective communicator who has led and worked with a diverse and talented team of media specialists, fostering a collaborative and supportive culture. My passion for politics and advocacy stem from my Political Science Bachelor of Arts degree from Colgate University, and I actively stay up-to-date on the ever-evolving landscape of politics, ad tech, and marketing.

Experience

1. Senior Account Lead

   Basis

   Jan 2026 — Present

Education

• Universidad Nebrija

  Spanish

  2012 — 2012

• Geneva Community High School

  High School Diploma

  2005 — 2009

• Colgate University

  Bachelor of Arts (B.A.), Political Science and Government, Spanish

  2009 — 2013

Skills

• Social Media
• Research
• Cision
• Facebook
• Comscore
• Microsoft Excel
• Powerpoint
• Online Advertising
• Market Research
• Google Analytics
• Press Releases
• Digital Media
• Microsoft Office
• Spanish-Speaking
• Spanish
• Microsoft Word
• Public Relations
• Factiva