Sarah Briar
Business Development Manager @Century Fire Protection
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WORK HISTORY
Business Development Manager @Century Fire Protection
Duluth, GA, US
Manage daily action items, schedules, and calendar coordination to support operational and sales activities.• Track expenses and ensure timely and accurate submission of expense reports.• Develop, standardize, and maintain documentation and forms to support consistent daily workflows.• Coordinate marketing requests, including reserving trade show equipment and materials as needed.• Ensure all required accounts payable documentation for partners is properly submitted, organized, and archived in account folders.• Build and maintain target account lists based on industry verticals and company size; track effectiveness through periodic reviews.• Create and manage comprehensive partner and prospective partner databases, including coverage areas, services offered, authorized product lines, and relevant experience.• Maintain awareness of active sales opportunities and progress against new targets; log follow-up actions and ensure completion.• Conduct initial outreach and “soft solicitations” to qualify potential targets and eliminate low-probability candidates.• Maintain CRM data in HubSpot, including target accounts, notes, activities, and communications.• Create and manage company social media profiles, including LinkedIn and Facebook.• Collaborate with vendors to design, produce, and order marketing collateral, trade show booth materials, and related equipment.• Plan and execute trade show participation, including booth setup, promotional giveaways, staffing, scheduling, and logistics.• Evaluate trade show performance and recommend events for future participation based on strategic value.
EDUCATION
Bay de Noc Community College
Associate of Science - AS, Business Administration and Management, General
Northeast Wisconsin Technical College
Certificate: Autism, Education/Teaching of Individuals with Autism
Minnesota School of Business
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
ABOUT SARAH BRIAR
Creative and client-focused, I’m a Business Development & Marketing Manager at Century Fire Protection with over 13 years of experience in the fire protection and building products industry. Whether I’m managing key accounts or leading our Century 360° presence at national trade shows, I approach every opportunity with a marketing mindset, turning complex services into clear, compelling stories that spark engagement and drive growth.I specialize in relationship-based marketing, strategic outreach, and cross-channel communication that supports sales and strengthens our national brand.Let’s connect! If you’re looking to streamline your fire protection program or expand your safety services nationwide, I’d love to collaborate.
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