Sarah Bowyer
Senior Manager, Advertising Sales @Sam S Club Connect
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WORK HISTORY
Senior Manager, Advertising Sales @Sam S Club Connect
Tampa/St. Petersburg, FL, US
Led multi-million-dollar partnerships with top CPG brands, driving significant revenue growth and exceeding sales targets through data-driven advertising strategies.• Partnered with top CPG companies and their agencies to execute successful omni-channel advertising campaigns, driving growth and incrementality for their brands.• Recognized as a retail media analytics expert, training sales teams on data-driven sales strategies.• Contributed to the launch of Sam’s Club MAP by providing insights and recommendations that improved platform processes and product offerings.•Drove substantial revenue growth across multiple client accounts, scaling them from mid-six-figure to multi-million-dollar partnerships over a few years—some exceeding 5x growth—by building strong relationships, identifying incremental opportunities, and leveraging data-driven sales strategies.• Reignited underperforming accounts by rebuilding relationships and leveraging data-driven insights to restore investment and drive revenue growth.
ABOUT SARAH BOWYER
With over 20 years of experience in CPG Marketing and Retail Media, I specialize in driving revenue growth, building strategic partnerships, and leveraging data-driven insights to maximize client success. My passion lies in helping brands navigate the evolving retail media landscape—turning insights into impactful, revenue-generating strategies. I thrive in fast-paced, collaborative environments where innovation meets data-driven decision-making. Whether it\'s optimizing digital media strategies, negotiating high-value deals, or mentoring teams, I bring a proven track record of success in delivering measurable results.
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