Sarah Blake

About Sarah Blake

In my role as a Client Strategist at Magellan Promotions, I partner with colleges and universities to use branded merchandise intentionally, as a strategic tool that supports enrollment, engagement, and long-term relationships.Before joining Magellan Promotions as a Client Strategist, I worked in college admissions, giving me firsthand insight into the pressures admissions and alumni/advancement teams face: standing out in a crowded market, building authentic connections, and making every touchpoint count with limited budgets and timelines.Today, I work closely with:Admissions teams looking to influence inquiry, yield, and campus visit experiencesAlumni and advancement teams focused on stewardship, donor engagement, and affinity-buildingMy role goes beyond sourcing products. I help teams think through when, why, and how branded merchandise fits into their broader strategy, aligning items with campaign goals, audience behavior, and institutional brand.I’m especially passionate about helping higher-ed teams:Create meaningful moments across the enrollment funnel and alumni lifecycleElevate campaigns through thoughtful, on-brand merchandiseTurn everyday items into lasting brand remindersIf you’re looking for a partner who understands higher education from the inside and brings a strategic lens to branded merch, I’d love to connect.

Experience

1. Client Strategist

   Magellan Promotions

   Jun 2024 — Present · West Allis, WI, US

   Partner with Colleges/Universities, mainly Admissions and Alumni/Advancement teams to integrate branded merchandise into enrollment, yield, and stewardship campaignsAdvise institutions on strategic touchpoints across the enrollment funnel and alumni lifecycleTranslate institutional goals into thoughtful, on-brand merchandise strategies

Education

• Cardinal Stritch University

  Bachelor's Degree, Communication, General

  2004 — 2009