Sarah Birkner
Senior Category Analyst at Deutsch Family Wine & Spirits
- Role
- Senior Category Analyst at Deutsch Family Wine & Spirits
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sarah Birkner
Insights-driven Senior Category Analyst with deep experience in commercial performance analytics, category management, and cross-functional sales partnership in the beverage alcohol industry. I translate complex syndicated, panel, and depletion data into clear, compelling stories that optimize and elevate account performance.Known for building automated reporting tools, ensuring data accuracy, and proactively identifying risks and opportunities that shape annual plans. I partner closely with sales and marketing to develop powerful, fact-based selling stories and strategic recommendations that drive growth.Master\'s graduate with a business degree from the Neeley School of Business at Texas Christian University.Interests: Data Analytics, BelAlc, Digital Marketing & Strategy, Social Media, Emerging Media/Technology
Experience
Senior Category Analyst
Jan 2026 — Present
Education
Texas Christian University - M.J. Neeley School of Business
Master of Science - MS
2020 — 2021
Texas Christian University - M.J. Neeley School of Business
Bachelor of Business Administration Double Major
2016 — 2020
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