Sarah Beugoms
Strategic Marketing Leader | Building Brands That Shape Culture & Drive Growth
- Role
- Senior Director of Marketing at rag & bone
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sarah Beugoms
With two decades of experience transforming global fashion brands, Sarah is a strategic…
Experience
Senior Director of Marketing
Jul 2024 — Present · New York, NY, US
Lead global marketing strategy and initiatives for a $250M+ DTC, wholesale, and franchise global fashion brand across 25+ markets.Direct 360° campaigns from ideation to execution across e-commerce, retail, wholesale, social media and experimental channels.Manage $5M annual marketing budget and a team of 5 across content, DTC, wholesale, and community functions.Own product marketing lifecycle, from seasonal positioning and GTM strategy to campaign execution, supporting new categories and hero product launches.Built international franchise marketing playbooks and toolkits to ensure consistent global messaging while allowing for local relevance across EMEA, APAC, and LATAM.Directly oversee marketing for 40+ full price and outlet retail stores across events, clientelling, messaging. Supervise coop, partner and event marketing for wholesale accounts across NA and EMEA including Nordstrom, Bloomingdale’s, Saks, ShopBop, Selfridges, Harrods and YNAP.Lead cross-functional teams for key brand tentpole moments, ensuring best-in-class experiences that drive awareness, loyalty, and conversion.
Education
Fashion Institute of Technology
Certificate
2020 — 2021
Radford University
BS
Skills
- Trend Analysis
- Footwear
- Luxury Goods
- Social Media Marketing
- Brand Development
- Apparel
- Styling
- Retail
- Marketing
- Trend
- Fashion Shows
- Fashion Design
- Merchandising
- Social Networking
- Social Media
- Fashion
- Visual Merchandising
- Public Relations
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