Sarah Berger
- Role
- Senior Manager, Marketing Communications at Meridian Bioscience Inc.
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Sarah Berger
Global marketing and communications leader • Passionate, motivated…
Experience
Senior Manager, Marketing Communications
May 2017 — Present
Lead global company re-branding initiative to establish overall brand and position consistently across all touchpoints and a consistent articulation and perception of brand and product benefits. •Lead and execute marketing communications plans to support marketing strategies to meet or exceedmarketing and sales expectations •Execute customer communications and demand creation programs •Lead outreach campaign to provide education tools for customers to drive education and increasetest volume from the physician community •Provide marketing support to product management team, as well as other internal global partners onproduct pre-launch and launch plans •Lead support for content development of sales collaterals, press releases, internal and externalcommunications from concept to final design •Manage and collaborate with outside agency relationships for branding, strategy and design support •Provide direction and support for company events, tradeshows and national sales meeting logistics •Lead and manage educational webinar programs with industry key opinion leaders •Manage relationships between advertising agencies, trade publications, vendors and suppliers •Provide direction to marketing communications coordinator for coordination of logistics for tradeshows, literature support, website maintenance, sales rep training and national sales meetings.
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2000 — 2004
University of Cincinnati Carl H. Lindner College of Business
BBA, Business Administration, Marketing
2000 — 2004
Skills
- Press Releases
- Social Media Marketing
- Corporate Branding
- Online Advertising
- Marketing Strategy
- Strategy
- B2b Marketing
- Advertising
- Corporate Communications
- Marketing Management
- Online Marketing
- Marketing Communications
- Healthcare
- B2b
- Molecular Diagnostics
- Media Buying
- Email Marketing
- Market Planning
- Marketing
- Trade Shows
- Social Media
- Product Launch
- Management
- Medical Devices
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